Ford is dominating the spotlight at the Specialty Equipment Market Association (SEMA) Show in Las Vegas this week. Among the newsmakers: Ford tapped the talents of customizing legends Chip Foose and Funkmaster Flex to help create two tricked-out versions of the all-new Ford Flex — the FooseFlex and the Flex2 — which premiered at SEMA along with more than 20 other customized Ford and Lincoln vehicles at the company stand. Nine personalized 2008 Ford Focus models are on display, along with customized versions of the Ford Fusion and Lincoln MKZ. As crossover sales continue to climb, the company is pushing the segment’s limits with specially tuned Ford Edge, Escape and Lincoln MKX models at the SEMA show. Dramatic interpretations of the most modified truck in the industry, the Ford F-150, also are drawing raves, as are revved up Super Duty, Expedition and Lincoln Navigator models. Meanwhile, the Ford Sport Trac’s urban alter ego, the Sport Trac Adrenalin, is proving that Ford can deliver aftermarket attitude straight from the factory.
Ford Racing is introducing: a new Mustang FR500S race car and racing series; the Ford BOSS 500 nitro drag racing engine, featured in NHRA Mustang Funny Cars; a line of Ford Performance “Aluminator” crate engines; and a Mustang V-6 appearance package new for 2008.
In addition, Ford is showcasing “Custom Accessories” — the industry’s first complete online accessory showroom. It allows customers to jump online to spec their customized vehicle, order parts and, starting in January, schedule an installation appointment at their dealer of choice or have the parts home-delivered.
Fiesta Ford Lincoln eNews Flash 