Posts Tagged ‘Fusion


Ford Experiments With In-Car Sensors To Predict Driver Behavior, Cut Stress

DEARBORN, Michigan — Ford predicts that in-car sensors will be the next big thing in vehicles.

Biometric sensors will measure the stress level of the driver and help to personalize driver-assist technologies, the automaker said.

The 2013 Ford Fusion previews the future, with 74 sensors that “can monitor the perimeter around the car and see into places that are not readily visible from the driver’s seat,” Ford said.

“Fusion features an unprecedented level of sensors for its driver-assist technologies,” said Paul Mascarenas, Ford’s chief technical officer, in a statement.

Ford said it is researching the use of real-time sensor data — both radar and camera-based — that can help to evaluate external factors affecting driver attention, such as traffic congestion. The real-time sensor data can cut potential distractions, such as an incoming phone call.

Ford researchers are also looking at ways to predict driver behavior to “help optimize and configure vehicle controls for improved performance such as better energy management,” the automaker said.

The automaker is also experimenting with “advanced machine learning.” This technology is previewed in EV+, a feature found in the 2013 Ford Fusion and C-Max Energi plug-in hybrids. It “learns” typical locations of charging and then “automatically maximizes electric-only driving mode when nearing those locations,” the automaker noted.


Why the Fusion defines the new Ford


Detroit. There are product launches in this business and then there are new product introductions that qualify as defining moments for a car company. Although we’ve long since past the point where fall new car introductions were the talk of small towns across America (and it’s a shame that era has passed), there’s no question that the introduction of the new Ford Fusion definitely qualifies as one of those defining moments.

The new Fusion is the culmination of everything that has gone into transforming Ford under the gifted leadership of Alan Mulally, and it’s exactly what Bill Ford Jr. had in mind when he began courting the Boeing leader to come to Dearborn and jump-start his family’s car company.

Despite everything you’ve read of late about Ford’s internal hand-wringing over Alan Mulally’s successor – Mark Fields – I can assure you that the company’s focus has never wavered from the job at hand, which, as Mulally has repeatedly defined it, means designing, engineering and building the best vehicles they can possibly muster.  Cars and trucks that are both efficient and fun to drive.

Continue reading ‘Why the Fusion defines the new Ford’


Ford Enables Industry’s First In-Car Voice Control of MOG Smartphone App via SYNC App


The FINANCIAL — LinkFord and MOG announced Ford drivers can now enjoy MOG’s award-winning, on-demand music service at their request using SYNC AppLink and the power of their voice

SYNC AppLink gives music lovers access to MOG’s vast catalog of more than 15 million songs in the car. Ford drivers simply need to launch the MOG app on their

USB-connected iPhone and MOG will immediately become an available option. Once selected, the listener’s MOG play queue will instantly begin playing so users can pick up listening wherever they left off.

According to Ford Motor Company, MOG can be controlled with voice commands and in-dash controls, allowing drivers to easily personalize their listening experience in a range of 2012 model Ford Motor Company vehicles. Ford drivers will have immediate access to their fav

orite songs and downloads via the AppLink interface along with access to custom radio channels that can be easily “tuned” by using the traditional tune knob on the in-dash interface.

Continue reading ‘Ford Enables Industry’s First In-Car Voice Control of MOG Smartphone App via SYNC App’


Matt Kenseth Gives Ford Second Straight Daytona 500 Victory

MATT KENSETH, No. 17 Best Buy Ford Fusion (Post Race Press Conference) – HOW DOES IT FEEL TO WIN THE 2012 DAYTONA 500? “It feels great. We even went overtime a little bit since we didn’t quite go the whole distance the first time we won it. We had a really fast car all day and overcame a lot of adversity and problems with the car that we figured out. We had a great pit stop at the end that put us into position. It feels great. I wasn’t expecting to win when I woke up this morning so it feels good to be sitting here.”

JIMMY FENNIG, crew chief No. 17 Best Buy Ford Fusion – CONGRATULATIONS TO YOU ON THE HARD WORK OF GETTING THIS CAR PREPARED AND THE WIN. “Yeah, everybody at the shop worked hard all winter long. As you saw, all the Roush cars were fast all week long and I really appreciate it from those boys.”
JACK ROUSH, owner Roush Fenway Racing – HOW DOES THIS FEEL? “It feels great. It is very fitting that Matt won the 300th victory that we have had since we started in 1988 and Jimmy Fennig has been with us for most of the time and Matt has been here most of the time as well. It is great to celebrate our 300th win here with the 54th Daytona 500. This is Matt’s second 500 win and that makes it special as well.”
MATT KENSETH CONTINUED – AT THE VERY END OF THE RACE IT SEEMED LIKE BIFFLE MIGHT TAKE A RUN AT YOU OR EARNHARDT, BUT IT LOOKED LIKE YOU HAD A CAR THAT WAS A LITTLE BETTER THAN THEIRS. IS THAT ACCURATE OR WAS IT JUST BETTER STRATEGY? “I think the 16 had one of the strongest cars all week and ours was right there as well. Our car for some reason was a lot faster out front than it was in traffic. It took a long time to get to the front but like Thursday once we were in the front it was hard for anyone to get locked on to you. My car was one of the faster cars and it was hard for the other cars to stay locked on to me. I learned a little on Thursday at the last couple laps there of what to do and what not to do and what this car liked. We h
ad enough speed and once we took the white I felt sort of okay about it. By the time I got to three and saw they couldn’t get enough speed mustered up to try to make it move. The car had a lot of speed and Doug Yates and those guys deserve a lot of credit. They did a great job on the engine and it really restarted good and that was the key for all those restarts at the end.”

Continue reading ‘Matt Kenseth Gives Ford Second Straight Daytona 500 Victory’


Are Small Cars A Problem At Ford?

Source: Wall Street Journal

By Michael Ramsey

In the next few months, Ford Motor Co. must confront a burgeoning supply of its small cars now piling up on dealer lots. How it handles the problem will give an indication of how much Detroit has really changed.

Ford, General Motors Co. and Chrysler Group LLC used to resort to steep incentives and cut rate sales to rental companies to clear bloated inventories. Each rejected the practice amid the 2008 recession—and have stayed true to their pledge, thus far.

Now, Ford faces its biggest test of that self-discipline. At the end of December, Ford dealers had between 1.5 times and 2 times as many Focus and Fiesta small cars as auto makers typically like to have on lots and in showrooms. Ford executives insist they won’t revert to the old days, and could slow production to drain the excess inventory.

Slowing production would allow Ford to maintain the high prices it has been getting for the Fiesta and Focus. On the other hand, production cutbacks would reduce the revenue generated by its small-car plants. Auto makers book their revenue when they ship cars to dealers.

Bill Ford Jr., executive chairman, said, “It’s a delicate balance and fortunately, so far, we haven’t had to give up one for the other.” He insisted the company won’t “go back to the days of shoving vehicles out the door just to try to get market share.”

Continue reading ‘Are Small Cars A Problem At Ford?’


Bloomberg survey says Americans turning away from Toyota, liking Ford

source: autoblog

For the past generation or so Toyota has been synonymous with two things: Selling more passenger cars than anybody else (Camry, Corolla) and quality. Sure, there have been a few other themes associated with ToMoCo (green hybrids, not ready for prime-time full-size trucks), but for the most part, ubiquitousness and reliability have been the big selling points. Then came a particularly nasty case of sudden acceleration.

Bloomberg reports that four out of 10 Americans say they would “definitely not buy a Toyota.” Compounding matters is another part of the Bloomberg survey that reveals a significant 36% of Americans have a negative view of Toyota. Ouch. Potentially worse is that less than half (49%) of those surveyed have a favorable view of Toyota.

Contrast those results to what Bloomberg learned about Ford. An overwhelming 77% of consumers have a favorable opinion of the house that Henry built. That’s seven percent more favorable than second-place Honda. The survey found that many people are so amped up on the Blue Oval because unlike fellow American companies General Motors and Chrysler, Ford avoided taking Federal bailout money. That’s probably part of the good will, but we think it runs a bit deeper than that.

Ford is making good products. With the exception of the soon-to-be-replaced Focus, every vehicle they make is a class leader. There’s no compelling reason to choose a Camry or Accord over a Fusion, and the Fusion Hybrid just might be the best gas/electric vehicle on the market. The Flex is a true segment buster, and perhaps the most comfortable under several hundred thousand dollar way to move four adults around. The F-150 is as good as ever. Would you choose a Yaris over a Fiesta? There’s also Ford’s faster product cycles (think new 2011 Mustangs) and market-leading technology like Sync. Put it like this: these survey results don’t surprise us an iota.


Ford Fusion Hybrid, Transit Connect win Car and Truck of the Year awards

Shawn Wright
Automotive News | January 11, 2010 – 8:00 am EST

DETROIT — The Ford Fusion Hybrid was named the North American Car of the Year today, while Ford’s Transit Connect picked up Truck of the Year accolades in a poll of journalists. It is only the third time in 17 years that a single manufacturer has won both titles. “We’ve been focusing very relentlessly on our strategy around making sure our vehicles are world-class in the areas of fuel economy, safety, quality and smart technology,” Mark Fields, Ford’s president of the Americas, said after the morning ceremony. “We’re just so glad we’re being recognized for that, both by the journalists but also, more importantly, by the customers.”

In 2009, Ford posted its first full-year gain in U.S. market share in 15 years.The automaker sold 15,559 Fusion Hybrids last year. The Fusion Hybrid topped the two other car finalists, the Buick LaCrosse and Volkswagen Golf. It’s just the second time a Ford car has taken the award. The Focus won in 2000. The Transit Connect, a small cargo truck, came out on top over the Chevrolet Equinox and Subaru Outback crossovers.

“The Transit Connect is what we call a white-space vehicle — there’s nothing like it on the road,” Fields said. “When you see this on the road, your first reaction is, ‘What is that?’ ”
As of mid-December, more than 600,000 Transit Connects have been sold over seven years in 55 countries. Ford has sold 8,834 Transit Connects since it entered the U.S. market in July.
U.S.-based automakers have taken home the car trophy nine times. European companies have won four times, Japanese three and South Korea’s Hyundai once.
In the truck category, domestics have claimed the crown 11 times, followed by four for Japanese makes and two for Europeans.

Ford has dominated the domestics, winning the award five times. The F-150 pickup won in 2009, 2004 and 1996. The Ford Escape Hybrid crossover took home Truck of the Year in 2005, as did the Ford Expedition SUV in 1997. Last year, the Hyundai Genesis won Car of the Year and the F-150 Truck of the Year.

It was the second time a Ford hybrid vehicle took the award. More than 50 vehicles were considered this year. Automotive News is represented on the 49-member voting panel by Executive Editor Edward Lapham. “This is such a motivator for our team to be recognized by the Car and Truck of the Year jury,” Fields said. “These are the most demanding journalists, and we were in a set of very, very tough competitions. … I think it just shows that we’re headed in the right direction.”

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