Posts Tagged ‘financing

08
Jul
10

Ford Credit goes extra mile in bid to lure young Fiesta buyers

Jim Henry
Automotive News | July 7, 2010 – 12:01 am EST
NEW YORK — Ford Motor Credit Co.’s dedicated plan to support U.S. sales of the Ford Fiesta is good news for F&I managers who otherwise may find it tough to get the car’s young target buyers approved for loans.

For example, Ford Credit in some cases will review credit applications of would-be Fiesta buyers who were turned down and put some extra effort into getting them approved, Sam de la Garza, Ford Fiesta brand manager, said here at a recent press introduction for the car.

“Ford Credit will be doing some extra training; they will re-review everything,” de la Garza said.

The Fiesta is an important part of Ford’s strategy to introduce in the United States half a dozen fuel-efficient small cars that were designed in Europe. The Fiesta went on sale in Europe in fall 2008, and the first units reached U.S. dealers last month.

Continue reading ‘Ford Credit goes extra mile in bid to lure young Fiesta buyers’

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