Posts Tagged ‘Fiesta


Ford Enables Industry’s First In-Car Voice Control of MOG Smartphone App via SYNC App


The FINANCIAL — LinkFord and MOG announced Ford drivers can now enjoy MOG’s award-winning, on-demand music service at their request using SYNC AppLink and the power of their voice

SYNC AppLink gives music lovers access to MOG’s vast catalog of more than 15 million songs in the car. Ford drivers simply need to launch the MOG app on their

USB-connected iPhone and MOG will immediately become an available option. Once selected, the listener’s MOG play queue will instantly begin playing so users can pick up listening wherever they left off.

According to Ford Motor Company, MOG can be controlled with voice commands and in-dash controls, allowing drivers to easily personalize their listening experience in a range of 2012 model Ford Motor Company vehicles. Ford drivers will have immediate access to their fav

orite songs and downloads via the AppLink interface along with access to custom radio channels that can be easily “tuned” by using the traditional tune knob on the in-dash interface.

Continue reading ‘Ford Enables Industry’s First In-Car Voice Control of MOG Smartphone App via SYNC App’


Are Small Cars A Problem At Ford?

Source: Wall Street Journal

By Michael Ramsey

In the next few months, Ford Motor Co. must confront a burgeoning supply of its small cars now piling up on dealer lots. How it handles the problem will give an indication of how much Detroit has really changed.

Ford, General Motors Co. and Chrysler Group LLC used to resort to steep incentives and cut rate sales to rental companies to clear bloated inventories. Each rejected the practice amid the 2008 recession—and have stayed true to their pledge, thus far.

Now, Ford faces its biggest test of that self-discipline. At the end of December, Ford dealers had between 1.5 times and 2 times as many Focus and Fiesta small cars as auto makers typically like to have on lots and in showrooms. Ford executives insist they won’t revert to the old days, and could slow production to drain the excess inventory.

Slowing production would allow Ford to maintain the high prices it has been getting for the Fiesta and Focus. On the other hand, production cutbacks would reduce the revenue generated by its small-car plants. Auto makers book their revenue when they ship cars to dealers.

Bill Ford Jr., executive chairman, said, “It’s a delicate balance and fortunately, so far, we haven’t had to give up one for the other.” He insisted the company won’t “go back to the days of shoving vehicles out the door just to try to get market share.”

Continue reading ‘Are Small Cars A Problem At Ford?’


Ford Releases Slick-Looking Fiesta Sport Special Edition for Europe

As part of its One Ford initiative, Ford has made world cars of its latest Focus and Fiesta, but there are some models we still don’t get. Take this Fiesta Sport Special Edition, for example. This isn’t the first sporty, cool-looking Fiesta model Ford has kept from us, however: the automaker chose to leave the Fiesta 1600S—and all three-door Fiestas, for that matter—overseas. (At least we should get a turbocharged Fiesta ST soon.) To create the Fiesta Sport Special Edition, Ford started with a three-door Fiesta hatch and pretty much added the same bits that made up the Fiesta 1600S, including that car’s 132-hp, 1.6-liter gas engine; sport exhaust; aggressive front fascia and side skirts; a rear diffuser and spoiler; and black or silver 17-inch wheels. The Sport Special Edition also carries over the 1600S’s automatic climate control, leather handbrake and shift knob, and heated leather sport seats.

The Fiesta Sport Special Edition differs from the 1600S in that it will be available in more than two colors (seven, to be exact), and won’t offer the 1600S’s contrasting stripe package. Furthermore, the grille is rimmed with a thin strip of silver trim, as are the two front fog lights (the S1600’s were trimmed in black) and the exhaust tips. Interestingly, the Fiesta Sport Special Edition also offers Ford’s 93-hp, 1.6-liter diesel four-cylinder, although those versions will ride on smaller 16-inch wheels.


Ford Fiesta minicar earns IIHS Top Safety Pick status

Here’s some very good news for Ford: Its small, hip 2011 Fiesta minicar has won Top Safety Pick status from the Insurance Institute for Highway Safety. That’s a big deal any time, but especially when you’re trying to hawk a small car.

The ratings of “good” in all the crash tests were given to the Fiesta sedan and hatchback. Ford says now it has more Top Safety Picks than any other automaker, with eight vehicles getting the top designation.

Ford credits Fiesta’s extensive use of high-strength steels, a front crash structure and the most air bags in its segment helped the car perform well in IIHS testing. It even has a driver’s knee air bag. Fiesta’s energy-absorbing body structure is optimized for strength and stiffness and designed to absorb and redirect crash forces away from the passenger compartment. It didn’t hurt that electronic stabllity control is standard.

“Fiesta is proof that a small car can deliver big safety,” said Sue Cischke, Ford’s group vice president of sustainability, environment and safety engineering. “Fiesta combines rigidity and more air bags – smartly deployed – than its competition, as well as standard stability control.”

More than half of Fiesta’s body structure uses these high-strength or ultrahigh-strength steels in the floor structure, front rails, beams and in the ultrarigid, integrated body reinforcement ring designed to help better protect occupants in side impacts.

The air bags don’t just explosively inflate. The car has Passenger Occupant Detection System (PODS) sensors that determine occupant weight and seat belt status to optimize deployment force.


Ford Credit goes extra mile in bid to lure young Fiesta buyers

Jim Henry
Automotive News | July 7, 2010 – 12:01 am EST
NEW YORK — Ford Motor Credit Co.’s dedicated plan to support U.S. sales of the Ford Fiesta is good news for F&I managers who otherwise may find it tough to get the car’s young target buyers approved for loans.

For example, Ford Credit in some cases will review credit applications of would-be Fiesta buyers who were turned down and put some extra effort into getting them approved, Sam de la Garza, Ford Fiesta brand manager, said here at a recent press introduction for the car.

“Ford Credit will be doing some extra training; they will re-review everything,” de la Garza said.

The Fiesta is an important part of Ford’s strategy to introduce in the United States half a dozen fuel-efficient small cars that were designed in Europe. The Fiesta went on sale in Europe in fall 2008, and the first units reached U.S. dealers last month.

Continue reading ‘Ford Credit goes extra mile in bid to lure young Fiesta buyers’


The Ford Fiesta Will Dominate The Small Car Segment

source: Jalopnik

Everyone talks about how the Ford Fiesta will do against other compact cars. But now that it’s been EPA-certified at 29MPG city, 40MPG highway, we’re thinking it can take on bigger cars — and kick their asses.

We’ve run the numbers on the Ford’s newest entry to the compact car segment — the Fiesta — and put together the following chart comparing it to the top four highest-selling small cars (one size larger than the compact segment) in the U.S. marketplace. We think it explains very well why we think the Fiesta’s going to sell as well as we claim.

One note: Despite our undying love of manual transmissions, we have to face up to the market demand here, so for this comparison we’ve specified each car with its most miserly engine and automatic transmission, otherwise the cars are as basic as possible. Surprisingly, this favors the Fiesta as its new twin-clutch automatic transmission performs better in fuel economy tests than its manual counterpart.

There are certainly many factors not considered here including interior space, styling inside and out, buyer loyalty and all the vagaries which make the small car segment such vicious competition. Still, the Fiesta surprised us enough when we drove it to force us to wonder if due to the more lackadaisical efforts from GM, Honda and Toyota, they might be surprised to find the subcompact Fiesta eating their lunch.


Ford’s new Fiesta joins the exclusive 40-mpg club

source: USA Today

Ford Fiesta has become one of the few new cars to join an exclusive fraternity. Or is it sorority? Anyway, the new subcompact is now part of the 40-mile-a-gallon club. (We list the rest of the membership below).

With the six-speed automatic transmission, Fiesta was just certified by the Environmental Protection Agency at 40 mpg highway and 29 mpg city. The five-speed manual transmission model doesn’t do quite as well: 23 city and 37 highway. Still pretty darn good, though, especially with a starting price of $13,995 when Fiesta hits showrooms this summer.

At 40 mpg, Ford boasts Fiesta is five miles a gallon better than Honda Fit and four miles a gallon better than Toyota Yaris.

“The new Fiesta is yet another car in Ford’s lineup that delivers class-leading fuel economy,” said Barb Samardzich, Ford’s vice president of global powertrain engineering. The secret behind the Mexican-built Fiesta ?:

It’s the 1.6-liter Duratec engine with with variable camshaft timing, good for 120 horsepower and that impressive mpg.

Others in the 40-mpg club are Audi A3 diesel, Ford Fusion Hybrid, Honda Civic, Honda Insight, Mercury Milan Hybrid, Smart ForTwo, Toyota Prius, Volkswagen Golf diesel and Volkswagen Golf diesel. All get at least 40 mpg on the highway.

News and Events for the Ford or Lincoln owner and enthusiast.

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