05
Jun
09

Ford Uses Movie To Promote Raptor Truck

Ford is promoting a modified version of its F-150 pickup truck, the 2010 F-150 SVT Raptor, in a full-length film that debuts on June 23. The automaker will show the film, “Raptor – Born in Baja” — produced for Ford by Brentwood Communications — at an event at the Egyptian Theater in Hollywood, Calif., for automotive and off-road motorsports executives, entertainment industry players, celebs and media. The documentary follows Ford designers, engineers and race program directors, aftermarket teams, and Baja race team Foutz Motorsports as they construct, test and race the F-150 SVT Raptor in the 631-mile Baja 1000 race.

Following the June 23 premiere of the film, a one-hour television version will air on Speed Channel on July 12, with several additional airings.

Doug Scott, Ford Truck marketing manager, says: “with the F-150 SVT Raptor, we are delivering a true off-road performance truck with the proven ‘Built Ford Tough’ capability and durability that is at the core of every F-150.”

The truck will be available in showrooms in July with a MSRP of $38,995.

–Karl Greenberg, Marketing Daily

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