05
Dec
07

Ford December Marketing Letter:

November Sales In Review
Though November is traditionally a relatively lower volume month, the Ford California Region posted the following notable gains vs. November 2006 as a result of our focused Tier I, II, and III efforts behind these products.

  • Car sales were up 2% year-over-year led by Fusion, up 47% (second month in a row, since March, that Fusion sales have increased over prior year)
  • Mustang sales are correcting, down 3% year-over-year.  October sales were down 10% Y-O-Y.
  • Best selling Edge month EVER with 921 units! 
  • Escape sales were up 74% from prior year led by Hybrid sales of 547, up 97% from last year. 
  • Note:  While our year-over-year Focus sales were down, our month-over-month sales grew with 40% of the sales being 2008-models.

In order to maintain momentum, this communication will provide programs that have been continued or introduced for the month of December to ensure a successful close of the year

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