17
Oct
07

Ford Motor Company Quality Climbs Again, Improves 11 Percent for Third Quarter

  • Ford Motor Company quality continues its dramatic improvement, reducing Things Gone Wrong (TGW) levels for third straight year and further closing the gap with the best in class.
  • Ford quality jumps 11 percent, soaring above the industry’s 2 percent improvement, according to GQRS study.
  • A total of 16 vehicles rank in top three for either TGW performance or customer satisfaction.
  • Ford Mustang Shelby GT500, Ford E-Series, Ford Crown Victoria, Mercury Milan, Lincoln Mark LT, Mazda MX-5 Miata ranked best in their respective segments.
  • Ten Ford models outperform their competition, traditionally the best in class.
  • Strong new vehicle launches are behind Ford’s quality gains.

Adding more impressive quality results this week to Ford Motor Company’s steady upward march, the quality of Ford Motor Company vehicles soared above the industry’s rate of improvement in the third quarter U.S. Global Quality Research System (GQRS) study.  The company improved in “things gone wrong” (TGW) by 11 percent versus last year, while the report’s average industry-wide improvement rate was 2 percent.  Plus, 16 Ford Motor Company models ranked in the report’s top three places for customer satisfaction, TGW performance – or both – after three months in service.

Ford Mustang Shelby GT500, Ford E-Series, Ford Crown Victoria, Mercury Milan, Lincoln Mark LT ranked best in their respective segments.  Ten Ford models outperformed their competition, traditionally the best in class.

Ford’s newly launched vehicles – Ford Edge, Lincoln MKX and Lincoln Navigator L – held their places among strong customer satisfaction performers.  Meanwhile, Ford Fusion, Mercury Milan and Lincoln MKZ turned solid performances for the quarter, maintaining their high quality levels since launching late 2004.   

The 2007 third quarter U.S. GQRS study, conducted for Ford by RDA Group, asks customers of all major makes and models to comment on vehicle trouble and rate their overall satisfaction with their three-month-old vehicles.

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