‘Swap’ News

  • A Miami consumer featured in one of the “Swap Your Ride” ads has decided to ‘Swap’ her Armada for an Expedition and is taking delivery of her new vehicle this evening. 
  • Consumer research firm IAG’s newly released list of Top Ten Most Recalled New TV Ads for the past month includes the Swap ad featuring Taurus. 
  • Our Web metrics indicate consumers are very interested in hearing what real people have to say about our products:  The Ford Challenge Swap Your Ride site is drawing in more than one third of the overall traffic to fordvehicles.com. Through the third week of the campaign, we’ve had more than 900,000 unique visitors to the Web site — about five times the traffic we saw with the successful Fusion Challenge.  More than 80 percent of visitors are watching the videos in their entirety.
  • Share Your ‘Swap’ Successes!   Let us know what your customers are saying about the ads and tell us what you’ve done to capitalize on Swap.  [Contact Lydia Cisaruk at (313) 337-8299 or at lcisaruk@ford.com ]
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    News and Events for the Ford or Lincoln owner and enthusiast.

    October 2007
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