Ford Drives Color

Ford Drives Color To The Next Level

One woman I know wears brighter colors on days when she feels down. It works for her. My living room, kitchen and bedroom walls are painted in hues that remind me of the Caribbean.  That works for me. And naturally, when purchasing cars, color figures big in customers buying decisions.

Ford Motor Company agrees. According to their research, 39 percent of consumers say they will walk out of a dealership if it doesn’t have a vehicle they want in their color of choice.    By 2009, 45 percent of Ford, Lincoln and Mercury vehicles will feature new paint colors, marking the biggest color changeover in Ford’s history.

Following, steps that Ford is taking to bring color to the next level:

1.  Color of the Year – Ford is introducing a custom deep, spicy red – called Candy Apple Red  — on the 2008 Ford Mustang.  The hue takes its cue from Chili Pepper, declared Color of the Year by well-known color authority, Pantone.

2.  The New Black – For the 2008 model year, black is the new black.  Ford has created the pigment Tuxedo Black that will launch on the all-new Lincoln MKS flagship sedan.  The deep metallic, not like ordinary metallic composed of mica flakes, has a flake derived from glass. The result–a finish that sparkles!

3.  Eat It Up – New paints are named after edibles that designers know taste good, look delicious and cue up the senses.  New colors include; Candy Apple Red, Dark Cherry, French Silk, Light Sage, Kiwi Green, Merlot, Orange Frost and White Chocolate.

4.  Wellspring – Inspired by the tones and shades of water found in nature, wellspring hues of pale greens and frosty blues are on this season’s palette. Two of the top-selling colors on the new Ford Escape, Mercury Mariner and the hybrid versions are Kiwi Green metallic and Ice Blue metallic.  Additionally, a new opaque metallic, Moss Green, is offered on the Lincoln MKZ and other sedans for 2008.

5.  Weighty Metallics  –Select Ford, Lincoln and Mercury vehicles will be featured in the all-new smoky-silver metallic, Vapor, and an incandescent bronze called Earth. 

6.  Goodbye to Refrigerator White – Ford’s great white effort started with the 2007 model year’s creamy White Chocolate tri-coat metallic.  On average, more than 30 percent of Lincoln customers chose this premium paint color.  For 2008, Lincoln is offering the color White Suede across the lineup. White remains the top auto color of choice for consumers in 29 out of 50 states.

7.  Say No to Sludge – Industry-wide, 24 million pounds of paint overspray are consolidated into non-hazardous sludge and taken to landfills each year.  Ford is developing a new anti-corrosion technology that will reduce paint sludge production by 90 percent and reduce water use by 40 percent. 

8.  Eco-Friendly Paint– Industry-wide, 70 million pounds of paint fumes are collected and destroyed by traditional pollution abatement systems each year.  Two Ford technologies are reducing greenhouse gases.  Fumes-to-Fuel at Oakville Assembly will reduce CO2 emissions by up to 88 percent and eliminate NOx emissions. And Three-wet paint technology at Ohio Assembly is reducing CO2 emissions by 15 percent.  U-Haul trucks are currently on U.S. highways, field-testing the technology’s long-term durability.

Posted by Holly Sep 26, 2007 4:42 pm


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News and Events for the Ford or Lincoln owner and enthusiast.

September 2007
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