26
Sep
07

Ford offering HD radio in all models

Ford offering HD radio in all models

Factory becomes first U.S. automaker to commit to high definition radio HD Radio is now available nationwide as a dealer-installed option on nearly every 2008 Ford, Lincoln, and Mercury vehicle, making Ford the first U.S. automaker to commit to HD Radio. Ford dealers are also offering HD installation in most used and currently owned 2005, 2006, and 2007 vehicles.

“HD Radio offers our dealers a triple threat: It differentiates their offerings from other brands, it lets them upgrade customer entertainment systems in a unique way, and it lets buyers of recent pre-owned vehicles, as well as current vehicle owners, share completely in the benefits. This is the kind of program that our dealers love to see,” said Kim Irwin, Manager/Vehicle Personalization & Accessories for Ford’s Customer Service Division

Ford will support the HD Radio launch with a 13-week, multimillion-dollar radio campaign in partnership with the HD Radio Digital Alliance. The commercials are set to start airing September 26 on about 700 radio stations in 100 markets.

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