16
Aug
07

Did You Know?

Ford gained ground in a University of Michigan customer satisfaction survey released yesterday, marking the second report in a week that shows positive signs for the quality of Ford’s brands. Toyota Motor Corp.’s Lexus brand ranked first in the study, which is based on interviews with more than 65,000 consumers a year and has been released quarterly since 1994. Lincoln and Mercury tied for second at 86. The scores are part of the American Customer Satisfaction Index produced by the University of Michigan’s National Quality Research Center. The American Customer Satisfaction Index measures attitudes, asking people whether a product met their expectations and how close it is to their ideal product in that category. The U-M study is another indicator that Ford’s focus on quality is paying off. Ford improved quality more than any other brand on the survey, up 7% over the past two years to 80. Toyota and Honda remain tough competitors, but they both dropped in the satisfaction index from last year. Toyota fell 3.4% and Honda dropped 2.3%, with both scoring 84 on the index.

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