Headlines in major publications nationwide call out the company’s outstanding performance in J.D. Power and Associates’ 2007 Initial Quality Study.

  • “Ford Motor Co. supplanted Toyota as leader of the pack in J.D. Power and Associates’ annual initial quality rankings released Wednesday, grabbing more individual awards than any other automaker for the first time since 1998, when it tied for the top spot. Ford ranked highest in five of 19 segments in this year’s survey.  That’s two better than in 1998 – the last time a U.S. automaker was op top – when Ford tied with Toyota and Honda…
    ‘We saw dramatic improvement from Lincoln,’ said Neal Oddes, J.D. Power’s director of product research and analysis.  ‘It was a fantastic year for the Mercury Milan, with dramatic improvements in terms of defects.’ Overall, he said, Ford’s strengths came from new launches such as the Edge, MKX and MKZ.’”  – Associated Press, 6/07/07; “Ford Grabs Most Awards in 2007 Vehicle Quality Ratings.”
  • “Ford Motor Co. stole the show in the annual study of new-vehicle quality released Wednesday by J.D. Power and Associates, suggesting the automaker’s do-or-die turnaround effort is alive and kicking… Primarily, Ford stepped into the quality spotlight that typically shines on Toyota Motor Co… Lincoln’s score improved 17%, ranking the luxury brand third-best overall.
    ‘Ford had some excellent launches,’ [J.D. Power director Neal] Oddes said, emphasizing that the new Lincoln MKX turned in an above-average kickoff.” – Detroit Free Press, 6/07/07, “Quality? It’s Ford” 
  • “Ford Motor Co. took a big step forward in its comeback bid Wednesday by taking the top spot in five of 19 vehicle categories in the 2007 survey by J.D. Power and Associates, more than any other automaker, including vaunted Toyota Motor Corp. The closely watched study of vehicle quality in the first 90 days of ownership of 2007 model year vehicles showed nearly across-the-board improvement for the Dearborn automaker. 
    All of its domestic brands – Ford, Lincoln and Mercury – scored above average for the first time in recent memory.  By contrast, all of the domestic brands of General Motors Corp. and DaimlerChrysler AG’s Chrysler Group scored below average.”   

    Detroit News, 6/07/07; “Ford Scores Big in Quality Survey; It Supplants Toyota in Winning Most Top Honors”

  • “Ford Motor Co. made significant strides in a closely watched annual quality study in which each of the Dearborn, Mich., auto maker’s domestic brands came in above the industry average, helping the company close the gap with top Asian auto makers and distance itself from domestic counterparts … Ford was the most-awarded company on a vehicle-by-vehicle basis.” – The Wall Street Journal, 6/07/07; “Ford Makes Progress in Initial-Quality Study”
  • “Echoing its strong performance in Consumer Reports this year, Ford Motor Co. scored well in the closely watched J.D. Power and Associates’ Initial Quality Study. Ford Motor Co. placed four nameplates in the top 10 of the annual survey.  Among brands, Lincoln trailed only No. 1 Porsche, last year’s winner, and Lexus. 
    For Ford Motor, the Mustang, Mercury Milan, Lincoln MKZ and Lincoln Mark LT won top segment honors. The Mazda MX-5 Miata also won its segment. Mazda is partly owned by Ford. In addition, nine other Ford Motor vehicles placed in the top three of their respective segments. In the brand ranking, Lincoln placed third; Mercury eighth (16th last year); and Ford 10th (15th last year). – Automotive News; 06/07/07; “Lincoln Vaults to Top Three in Initial Quality”
  • “Ford brands … were top in five of 19 segments in the survey, considered one of the industry’s most authoritative … The findings are a shot in the arm for Ford, which, like General Motors and Chrysler, is trying to hammer home the message that consumers’ perception of Detroit-built vehicles as bland and unreliable has not kept pace with improvements in recent years.” – Financial Times, 6/07/07; “Ford’s Vehicles Show Improvement in Build Quality, Says Survey”
  • “While Ford Motor Co. had more segment-leading 2007 model-year vehicles than Toyota Motor Corp. in the annual [J.D. Power IQS] survey, which tracks quality during the first 90 days of ownerships, its crosstown rivals stumbled.” – Detroit News, 6/07/07; “Survey:  GM, Chrysler Below Average in Quality”
  • “Of the top 12 brands, three are owned by Ford, including Lincoln, which ranked third … Ford scored much of its success by launching nearly flawless new products, which can be a challenge for carmakers.” – USA Today, 6/07/07; “Ford Moves up in Quality Survey”  
  • “Ford Motor Co., including Mazda Motor Corp., won five model segments, more than any other automaker, as it gained ground on the foreign automakers in the 2007 J.D. Power and Associates Initial Quality Study released Tuesday. The Mercury Milan ranked first in the competitive mid-size car segment, beating out the Honda Accord. The Ford Mustang was the highest-ranked mid-size sports car for the second straight year and Lincoln MKZ topped the entry premium car segment.” – Detroit Free Press, 6/06/07; “Ford Wins Big in J.D. Power Study”
  • “… Ford claimed five top-quality models – more than any other manufacturer. In fact, Ford’s Lincoln division was ranked the third-best brand for initial quality, with an average of 100 design or assembly defects per 100 vehicles – better than Honda (108), Toyota (112), Mercedes-Benz (111), Infiniti (117) and BMW (133).” – Dallas Morning News, 6/07/07; “5 Ford Models Tops in Quality”
  • “Ford, the embattled auto giant, needed a hug.  It got one Wednesday from J.D. Power and Associates, which issues surveys of new-vehicle quality.  Ford scored some major points against foreign rivals such as Toyota and Honda … it’s the first time in nine years that Ford had more segment leaders than its Asian rivals, and Ford’s best performance ever.” – Atlanta Journal Constitution, 6/07/07; “Troubled Ford Manages to Outshine Foreign Rivals”  
  • “Specific Ford Motor Co. models cited as quality standouts were the Ford Mustang, Fusion, Five Hundred, F-150 and E-Series van; Mercury Milan, Montego and Mountaineer; Lincoln Mark LT, Navigator, MKX and MKZ …
    ‘Ford’s new products seem to be superior to their previous-generation products,’ said Tom Ivers, Power’s executive director for quality and customer satisfaction.” – Newsday, 06/07/07; “Ford, Lincoln, Mercury Shine in Quality Poll”
  • “At Ford Motor Co., it might be time to dust off those old Quality is Job 1 commercials. Ford brands racked up four ‘best in show’ awards in an influential vehicle quality survey released Wednesday.  The Ford Mustang took top honors in the mid-size sports car category of J.D. Power & Associates’ annual survey of new-vehicle quality.  Ford’s Lincoln MKZ was tops among entry-level premium cars and the Lincoln Mark LT finished first among large luxury SUVs.  Another Ford product, the Mercury Milan, was the first in the highly competitive mid-size car category.
    [J.D. Power Director Neal Oddes] noted that Ford scored well with new vehicles such as its Edge crossover – notable because new vehicles often have teething problems. Ford’s showing in the mid-size car category – the biggest and most competitive division – was impressive, he said.  Not only did the Mercury Milan rank No. 1 ahead of such rivals as the Honda Accord and Toyota Camry, the Ford Fusion tied for third place.”  — Los Angeles Times, 6/07/07; “Ford Motor Receives a Lift from Survey of Customer Satisfaction”



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News and Events for the Ford or Lincoln owner and enthusiast.

June 2007
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