03
May
07

2008 Ford Escape is a hit with online consumers

  • “A winner all the way around!”
  • “What a dramatic difference from the older versions!”
  • “The build quality is flawless.”
  • “It is great to be sitting at a light with no engine noise or vibration, allowing you to listen to the great sound system.”
  • “Do yourself a favor and give one a drive.”

Recently, the Yahoo! homepage (www.yahoo.com) featured a 2008 Ford Escape advertising “takeover” resulting in more than 500,000 “click-throughs” to the Escape launch Web site, www.boredomhurts.com. This has been one of the most successful Ford digital initiatives ever in terms of driving traffic back to the product information homepage.

Attached are verbatim consumer comments on the 2008 Ford Escape as posted on Yahoo! Autos (www.autos.yahoo.com) and Edmunds.com (www.edmunds.com).

<<Top Ten Escape Consumer

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