17
Apr
07

Tune in to American Idol tonight and tomorrow for the debut of the Ford Edge “True Stories” campaign

  • The two Edge campaign spots take aim at two luxury brands that are known for their leadership in driving performance (BMW) and interior quietness/quality (Lexus).  This marks the next phase of the Edge launch, positioning the vehicle in the marketplace by proving that Edge is the definitive crossover and driving active consideration and traffic for the brand.
  • The new ads, which debut on American Idol tonight, continue the confident tone of the successful Ford Challenge marketing campaign, which has directly led to increased sales of the Ford Fusion, F-150 and Expedition EL.
  • The Ford Edge has become one of the fastest-selling crossovers and now rivals established competitors from Japan.
  • Acclaimed writer and director David Mamet brings his signature style to two new ads for the hot-selling Ford Edge crossover: “Quieter than a Lexus” and “Quicker than a BMW.”
  • Advertisements

    0 Responses to “Tune in to American Idol tonight and tomorrow for the debut of the Ford Edge “True Stories” campaign”



    1. Leave a Comment

    Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s


    News and Events for the Ford or Lincoln owner and enthusiast.





    April 2007
    M T W T F S S
    « Mar   May »
     1
    2345678
    9101112131415
    16171819202122
    23242526272829
    30  

    Categories


    %d bloggers like this: