02
Apr
07

Ford SUVs Lead in KBB Study

      : A joint survey from Brand Watch and Kelley Blue Book shows that among non-luxury SUV shoppers, Ford products rank the highest in terms of stylishness, layout/design and versatility/flexibility.  The Ford Explorer, Expedition and Escape have all adopted exterior styling that draws inspiration from Ford’s “Built Ford Tough” pickups.  All of them also benefit from the ride, handling and interior package benefits of independent rear suspensions (IRS).  In Explorer and Expedition, the extra space the IRS allows makes their third row seats best in class, and the power-folding option remains a Ford exclusive.  In areas such as safety, where the Toyota brand was top ranked, the advantage may be in perception, not reality.  For example, the Toyota 4Runner has earned double 4-star ratings in NHTSA frontal impact crash tests while the Ford Explorer has earned double 5-stars.  In addition, Ford’s AdvanceTrac with Roll Stability Control system, which is standard on Ford Escape, Explorer and Expedition, is the only stability control system that actually measures roll using a gyroscopic roll rate sensor.

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