02
Apr
07

Ford Mobile-Ease and Ford Sync Will Tap the Growing Awareness of Bluetooth Wireless Technology:

  A study released last week by research firm Millward Brown has found that consumer awareness of Bluetooth technology, the global standard in short-range wireless communications, has jumped to 74 percent in the U.S. from just 58 percent in 2005.  A total of 356 different companies qualified 993 new Bluetooth-equipped products in 2006, up 20 percent from 2005.  Today, Ford and Lincoln Mercury offer a dealer-installed featured called “Mobile-Ease” which allows drivers to use their Bluetooth-equipped wireless phones hands-free, with calls piped through the vehicle’s audio system.  The system retails for $399 (MSRP) plus installation.  Some 22,000 have been sold to date.  This fall, Ford will launch an even more advanced technology called Ford Sync to dramatically expand in-car communications and entertainment options.  Ford Sync uses Bluetooth, advanced voice recognition and text-to-speech software, a USB port and other features to control wireless phones, MP3 players and other devices through the vehicle’s steering wheel or audio system controls.

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News and Events for the Ford or Lincoln owner and enthusiast.





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