28
Mar
07

Mustang Madness

Mustang convertible is the best way to celebrate the season. Temperatures are starting to rise across all parts of the country and Spring is officially here! There’s no better way to celebrate than by driving a Ford Mustang convertible, America’s best-selling convertible. With 49,000 new registrations last year, Mustang outsold the number two convertible (the Toyota Camry Solara) by a 2:1 margin. Mustang has dramatically improved its market share among sporty coupes in the first two months of the year, rising from 39 percent in 2006 to 51 percent today. The spring and summer selling seasons (March-August) account for more than half of annual sales.Ford studies show that about 1/4 of all Mustang convertible owners go pleasure driving every day and nearly half go at least once a week. Any Mustang owner will tell you there are tons of great reasons to drive Ford’s legendary pony car. But what’s more important — appearance or performance? SURVEY SAYS: “Great Styling” (28.4%) has a slight advantage over “Fun to drive” (26.26%) as the most important reason for driving a Mustang convertible, according to Ford research.

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